Search Engine
Optimization for
Home Services

🚨 Warning: Only engage if you’re ready to increase your organic leads and lower your PPC spend.
Essential for multi-location companies
Tactics designed to increase your rankings in Google Search
Strategies that put you in AI Overviews & other AI tools
Start A Consultation

Search Engine
Optimization for
Home Services

🚨 Warning: Only engage if you’re ready to increase your organic leads and lower your PPC spend.
Essential for multi-location companies
Tactics designed to increase your rankings in Google Search
Strategies that put you in AI Overviews & other AI tools
Start A Consultation

Consider These SEO Stats

The #1 organic search result receives more clicks than
results #3–#10 combined
The top 3 organic search results receive 68.7% of all clicks
The #1 organic search result receives, on average, 19x more clicks

What is SEO for HVAC Companies?

Search Engine Optimization is the strategy used to rank a website higher in search results. Google has forever changed the way homeowners find HVAC service providers, and appearing at the top of a Google search for the services is essential to long-term success. 

Organic search results are significantly undervalued in the home services industry; however, their power and relevancy have only increased. Appearing at the top of a Google search or in the mighty map pack can only be made possible through high-quality onsite, local, and technical SEO.

How We Make Search Engine Optimization Your Top Lead Source

SEO
Content
Content on your website increases keyword rankings and qualified web traffic originating from the local markets you’re trying to do business in. By generating unique and helpful website pages at scale, we empower our partners to swiftly establish and expand their organic online presence across all trades and service areas. The more qualified web traffic driven to the website, the more opportunities for service bookings.
Google Business Profile Optimization
Google Business Profile reigns supreme for home services. The GBP (formerly GMB) Profile is what 70% of users will use to call your business. At PLD, our LocalEyes grading tool reports on actionable recommendations to maximize local search visibility to outperform the competition and get customers call you. Whether you have a single point of operation or multiple, the LocalEyes platform can effectively manage all GBP listings.
Technical SEO
Technical SEO is crucial for improving a website’s search engine rankings, increasing traffic, and driving conversions. It focuses on optimizing elements like site architecture, URL structure, page speed, mobile-friendliness, and security to ensure search engines can easily crawl and index pages.
Multi-Location Management
Does your HVAC business have multiple locations? Optimizing for multiple target markets is where PLD thrives. Our SEO content, local, and technical tactics all account for optimizing for a multitude of locations.
The Future of AI
Generative Engine Optimization or Answer Engine Optimization is becoming an increasingly relevant topic in home services. As AI Overviews and tools like Chat GPT, Perplexity, and Claude become increasingly widespread, Punch List Digital continues to aggressively test our content strategies.
Conversion-Focused Layout
We embed lead forms, click-to-call buttons, and trust indicators (e.g., reviews, badges, memberships) throughout the site so a user can easily and seamlessly submit a lead. High conversion rates mean laying the proper groundwork.
All About Attribution Data
From day one, we implement full-funnel tracking so we can best calculate ROI for your SEO investment.

The Punch List Digital Difference

Start With Strategy Your marketing should drive real-world impact, aligning strategy with your capabilities. We prioritize SEO-friendly websites targeting top search terms in all your verticals. With a team experienced in home services, mid-month calls align SEO, content, and local SEO to seasonal demand.
The QBR We adjust marketing to match changes in your business, like new techs or promotions. As a chance to review lead > job > transaction data, we can propose service pivots, new tests, or content opportunities.
Ongoing Market
Insights We use city and zip-code level performance to recommend expansions or contractions based on cost, conversion, and competition. Finding the right service area strategy means success in the long run.

Only for Those Who Want the Best Results Possible.
Pair SEO with a Newly Designed Website

Our team of experienced designers, developers, and digital strategists works hand-in-hand with home services businesses to create websites that showcase your unique value proposition and engage your target audience to help drive conversions and conversions.
Learn More

Fight for Your Business

Whether it is your home services business’s busiest season or you’re in the midst of shoulder season, digital marketing is not a tool to be left in the toolbox. Punch List Digital’s tech-enabled approach to digital marketing fosters a philosophy of total transparency so you can always see the impact your investments are making, no matter the season.
Start a Consultation